Design your brand experience
POP UP STORE - CHINA
Glenfiddich, the world’s most awarded single malt scotch whisky, selected us to design a popup store to celebrate Chinese New Year in Hainan.
Using a piece of art by Chinese artist Rlon Wang called “the Great Homecoming”, we designed a striking celebration of the epic journeys made each year to reunite with loved ones.
Two stores were created and each performed superbly, generating huge shopper traffic, sales success and millions of dollars of branded mentions on key social media.
Design your brand experience
TRAVEL RETAIL STORE - CHINA
This Shop-In-Shop for Glenfiddich was created to elevate the brand’s retail presence in Sanya Phoenix International Airport in Hainan, China.
Using our Intrigue/Explore/Discover customer journey model, into which we interpreted Glenfiddich’s ‘valley of the deer’ brand equities, we created a innovative and immersive retail space to reflect the natural environment of the famous Glenfiddich ‘Stag’ and maverick spirit of the brand.
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CONCEPT STORE - SINGAPORE
EYS is one of Asia’s leading brands of Traditional Chinese Medicine (TCM) and a symbol of balance and wellbeing since 1879.
With the objective of making TCM, and the Eu Yan Sang brand, relevant to the younger audiences, EYS had secured a small space in one of Singapore’s fashionable after-dark areas and sought an experiential way to highlight the natural powers of their products.
The design incorporates a full display of natural herbs and various interactive touch points to stimulate engagement with, and understanding of, TCM through sight, smell and touch.
This project was one of the last projects developed whilst at our previous consultancy prior to the birth of Crombie Design.
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FLAGSHIP STORE - LONDON
Razer is the world’s leading brand of premium gaming hardware, accessories and lifestyle products and is on the wishlist of every serious gamer.
Working with our design partners in London, ‘Your Studio’, we developed Razer’s first store in Europe, designing a hands-on interactive destination for gaming enthusiasts and experts alike.
Set over three levels with live events facilities and the ability for gamers to test all products in their desired configurations, the venue has proved a huge success, setting the design template for new stores globally.
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SHOP-IN-SHOP DESIGN
As part of the overall brand identity refreshment for The Balvenie, William Grant & Sons commissioned us to develop a new retail visual identity.
One aspect of this was to design a Shop-In-Shop where all elements of the retail touch points come together seamlessly in a small retail space.
This integrated concept follows a progressive customer journey based on featuring key tactical offers with easy access for time poor shoppers through to more engaging and information rich displays for Scotch aficionados with more time to spend in the store.
WALL BAY DESIGN
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In travel retail and other department store situations, it is key for your brand to stand out against its immediate competition who are usually alongside.
This requires creating simple but impactful designs that can draw customers from a distance and yet meet all the practical considerations of storage and retail communications without losing the design integrity.
The Balvenie engaged us to develop their global wall bay design for global travel and domestic retail applications.
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NEW RANGE LAUNCH
Within key ranges, brands often have tactical expressions that need to be brought to life, without undermining the core brand presentation.
For The Balvenie, as for many other brands, we create tactical presentations tailored to bring the key message of the hero product line, in a way that complements and enhances the overall brand story.
Design your brand experience
HIGH STREET WINDOWS
If you’ve thought through your customer journey, you will be aware of the important role that the high street or display window plays in capturing and embellishing the dreams of our future customers.
Our designers have been designing stunning displays and retail theatre for luxury brands for decades, working on some of the world’s most revered fashion and luxury retail brands.
These form the early stages of a mesmerising and connected customer experience that has been carefully evolved from strategy to execution to tell the brand story with dramatic effect.
